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Hot Metal Typesetting with Ludlow Typograph 
Editorial Design
Master Project — MA in Graphic Design and Editorial Projects
Faculty of Fine Arts — University of Porto
Orientation Antero Ferreira


︎︎︎ Full master project 


This book was born out of my master's project titled "Hot Metal Typesetting with Ludlow
Typograph. Hand-set and linecasting with a semi-automatic system".
The project consisted on getting the Ludlow Model M (SN: M18454), a hot metal typesetting machine, up and running and cast lines of text with the system in the present day. The machine, introduced in 1966 and now part of the collection of Antero Ferreira, had not been used for at least 17 years, making it a difficult but extremely rewarding process, as all of the goals were met and even exceeded.

In December 2022 I had the opportunity, along with Antero Ferreira, to take part in the 12th Typography Meeting where I presented this project in the form of an article and a "type talk".







PROJECT CONTEXT

The Ludlow Typograph model M  (SN: M18454) was donated to Antero Ferreira, in late 2005, by Manuel Rodrigues Pereira da Silva, a typographer born in Póvoa de Varzim. The model was owned by Silvas —Cooperativa de Trabalhadores Gráficos CRL, which acquired it in late 1960. Manuel Silva passed away in 2008 leaving Antero on his own with the dream of casting lines of text with the equipment. So, following its donation the equipment was shut down for fifteen years, and in September 2020 it went to Grafopel's for a major mechanical overhaul to make it operational for future use.
In July 2021 I´ve met Antero and he proposed that, as part of my master's project, I would join him in studying how to work with the machine. So from September 2021 till September 2023 me and Antero worked together with a common goal.







©2025 Leonor Secca

Leonor Secca
Graphic Design



SELECTED WORK 2020 – 2025


Loopê
branding, 2025


Drawing at Palácio da Bolsa
editorial design, 2025


Gala 30 Years of Dance
poster design, 2023


Pelo Sim Pelo Não
art cover, social media, 2025


Ludlow Typograph
editorial design, 2022

Graphic Design Pre and Post Computer
editorial design, 2021

Mercado do Livro, Porto
visual identity, 2020

Ponto de Encontro Magazine
design editorial, art direction, 2021

Serie of Posters for Ballet Shows
poster design, 2019-2024

XXVII Curso de Verão Mini Me
visual identity, social media, 2023

Coleção Melancólica Sovina
art direction, branding, 2021



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