Loopê
Freelance work
Branding, visual identity, social media  
march 2025

Loopê is a brand I co-founded with a close friend. A project born from our shared love for crochet, colour and handmade creations. It’s a special project to me, not just because it’s personal, but because it allows me to explore branding in a full, hands-on way. Creating the visual identity was just the starting point. Since then, I’ve been involved in every part of the brand, from packaging and social media to photography and content design. It’s a project where I can bring design into every detail: labels, posts, product tags, and everything in between.